Want to get noticed by search engines and draw traffic to your website? The easiest, and often, most cost-effective way of doing so, is by publishing articles that relate to your business. Even better, freely distribute your articles for unrestricted reproduction. This can be done on a large scale by submitting to the many article directories that inhabit the world wide web.

As a writer, the concept of giving away work for free is generally abhorrent. However, a case can be made for gaining wider recognition for your projects on the strength of your writing. Content is still king.

But most businesses don’t have time to write content. They’re too busy running their business. Which is, of course, why they are hiring freelancers to ghostwrite content articles for them. Consumers who stop to read the articles are already interested in the niche market the business operates in, so when they click the embedded link to the business website, they’re that much more apt to buy.

Of course, to make sure that the articles reach the intended audience, the use of keyword density is vital. By using keywords that search engines target, a potential customer is more likely to find the article you want them to find.

The down side is that Search Engine Optimization (SEO) requires a keyword density of at least 1-3% to be effective. Finding ways of using the same keyword or keyphrase over and over again, in the same article, without sounding like your stuttering, takes special talent. It requires a different skill set than writing for print magazines.

Which begs the question. How is writing for search engines going to change the face of journalism? How will it change literature? A question for freelancers to ponder.